Who are BBC3?
- BBC 3 was a free to air British TV Channel operated by the BBC. The service's remit was to provide innovative programming to viewers aged between 16 - 34. BBC 3's output mostly originated from the UK, with 70% of it also being original.
- It was launched on the 9th February 2003, as a replacement for BBC Choice. In March 2014, as a result of a £100 million, it was announce that BBC 3 was to be discontinued and replaced by an online only version of the channel, with more focus on original and short productions.
- The channel covered all genres, from animation, comedy, current affairs and drama. There was also a big focus on documentaries and sport.
What kind of documentaries do BBC 3 show now?
- There is a big focus on documentaries based around current affairs the target audience would be aware of. Examples include issues LGBT members suffer from everyday, knife and violence related crime, mental health, racism in football and climate change.
- Stacey Dooley and David Attenborough are front runners of documentary on BBC 3, with Attenborough narrating Blue Planet and Dooley hosting many documentaries which see her experiencing the issues she is investigating first hand.
What are their values and ideologies?
- The aim of BBC 3 is to provide "innovative programming" for its target audience.
- BBC 3 as a whole is very progressive, their documentaries focus on uncovering issues in society which to help make people socially aware.
What similar products do they produce and how is the target audience different?
- They also produce original comedies and short series' which have various narratives. For example, "Killing Eve" which involves two women playing cat and mouse in the real world. Another example is "This Country" which is a comedy focusing on the lives of two people in a rural English village.
- The target audience is mostly all ages between 16 and 34, however there are some which focus more on the younger end, like documentaries on current affairs they are aware of.
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