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BBC 3 Website Analysis

Genre Conventions

  • Colour scheme similar to the brand, the colours of the website are pink, white and black similar to the BBC Three logo. This helps the website to be easily recognisable for the audience.
  • The brand's logo in various places across the website to help increase how recognisable the website is.
  • Various links to other BBC websites in the menu including news and other BBC channels to help the audience interact with the site.
  • Thumbnails with the links to the documentaries, along with the boxset as well. 
  • Titles for all of the documentaries along with brief descriptions for the main ones.
  • Terms of use and conditions, along with copyright at the bottom of the website.
How ideologies and representations are represented throughout the site
  • The thumbnails show various younger people that are suffering with issues that the target audience would be aware of. Suggests mental health is valued as important.
  • There are various news articles which discuss current affairs the target audience would be aware of. Suggests these issues are valued as important and should be solved. An example is stigma surrounding the LGBT community and homelessness.
How are the audience encouraged to interact with the site?
  • There are various links to other BBC Channels on IPlayer, BBC news sites and other forms of media.
  • There is a range of documentaries showcased on the face of the website for the audience to watch
  • Along with documentaries there are various news articles on the face of the website as well
  • The use of a search bar so the audience can easily find any documentaries they have in mind.
  • At the bottom of the face of the website you can email BBC giving and feedback or queries
Use of social media and easter eggs
  • Links to all of their social media at the bottom of the website. They have Instagram, Facebook, Twitter and Youtube.
  • There is a link to IPlayer where you can watch every documentary
Documentary 1 - Website Analysis

Codes and Conventions
  • Thumbnail picture which allows the audience to gain an insight into what the documentary is about
  • Links to other documentaries and if in a box set the rest of the episodes
  • Links to help support users who are not able to access this media 
  • Colour scheme similar to the brand or company
  • Links to the rest if the website and news articles
How idelogies and representations are represented throughout the site
  • The thumbnails all have young ethnic people on, showing that they are inclusive of all ethnicities which is associated with left wing views
  • The person in the thumbnail is also wearing fashion younger people would wear allowing the audience to already relate to people in the documentary
  • The portrait thumbnail in the image match the model's eye level with direct address suggesting they are approachable and friendly 
How are the audience encouraged to interact with the site?
  • There are various links to other documentaries and the rest of the episodes in the box set
  • There are links to help support people who can't access this media as easily
  • There are links to various news articles with similar topics
  • There are links to other programmes on other channels
Use of social media and easter eggs
  • No links to any social media, however there are links to the rest of BBC 3
Links between the website and documentary
  • Characters used in the thumbnail are the focus of the documentary
  • The title of the documentary is used in the title
  • The BBC 3 logo is used in the title as well
Documentary 2 - Website Analysis

Genre Codes and Conventions
  • Thumbnail gives an insight into what the documentary
  • Includes links to news articles and other BBC 3 documentaries
  • Includes a description, title, length and release date
  • Links to the rest of BBC and other channels in BBC
  • Colour scheme is similar the rest of BBC
How ideologies and representations are represented throughout the site
  • Thumbnail includes Dooley herself wearing clothes that a younger audience would wear. Also Dooley's name is in the title, she is recognisable across BBC 3.
  • The thumbnail shows colours of the LGBT community and includes a memorial for those who died, showing support for the LGBT community
How are the audience encouraged to interact with the site?
  • There are links to watch the documentary and any other BBC 3 documentaries
  • There are various support numbers for charities for anyone effected by the issue in the documentary
  • Links to the rest of BBC iplayer and news stories
  • There are also links for people to follow if they want to access the documentary if they can't access in this form of media.
Use of social media and easter eggs
  • No links to any social media or use of easter eggs
Links between documentary and website
  • The thumbnail is a clip from the documentary 
  • The description and title give an insight into the documentary

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