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Target Audience 16 - 25

Hobbies/Interests?
  • Sports 
  • Music
  • Video Games
  • Social Media/Technology
  • Films/TV
Issues they would be aware of?
  • Climate Change
  • Wage gap 
  • Equality 
  • LGBT related issues
  • Knife and violence related crimes
  • Mental Health
What they do with disposable income?
  • Going out
  • Streaming services
  • Video games
How they access media?
  • Mobile Phones
  • The Internet/Websites
  • Television 
  • Poster/Print adverts
  • Magazines
Films/Docs/Magazines/Music Sites they like
  • Blockbuster and modern movies
  • Documentaries about issues they are aware of
  • Pop music, rap or indie 

 What would appeal to them?
  • Current affairs
  • Sports
  • Film/TV
  • Comedic documentaries

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